B2B Affiliate World

Article marketing is about driving traffic and building backlinks to your website by submitting articles to a variety of websites, mainly article directories. If you want to publish articles on dozens of directories, why not use an automated article submission software? Some people swear by automated submissions while other people prefer a manual distribution of their articles. Here are the pros and cons of using article submission softwares.

Pros of using automated article submission softwares

If you want to submit articles to a lot of article directories to get more exposure and more traffic to your website, using an automated article submitter will save you time without costing you an arm and a leg. This is the main benefit of using such a software.

Every article marketer knows that submitting articles manually to dozens of article directories takes countless hours, especially if they submit more than one article per week. Submitting one article to 50 directories will probably take a whole day, which is absolutely not efficient at all.

A good submission software will create and confirm accounts at article directories for you, then it will login into article directories, copy and paste the article title, the summary, the body, the resource box and the keywords in the corresponding fields, and fully submit the article. Then you will get a submission report where you can see which submission was done successfully and which one failed.

Cons of using automated article submission softwares

While the main and I would say the unique advantage of using a software is to save time, there are several drawbacks of using an article submission software. It is important to be aware of these disadvantages even if you still want to use an automated distribution of your articles.

Many high traffic, high pagerank article directories such as Ezinearticles, Articlesbase, Article Factory and many others don’t like automated submissions. This is because there are countless spammers that submit dozens or even hundreds of similar articles per day with softwares, and this has already killed several article directories.

If you only submit quality unique content, there is nothing to say about using a software program to do this, but many article directories have implemented different kinds of measures to prevent people from submitting articles with softwares, and while their main goal is only to keep spammers away, it will affect everyone.

Some have put captchas, others just block field entries if they detect an automated program. So if you use a software, there are many directories that will remain off-limit to you, and many good ones, which is a big disadvantage.

Then, each article directory has specific rules for links. Some allow links in the article body and many do not. In the resource boxes, some allow only one link, some do not allow html, some allow anchor text links but no html syntax (in this case you’ll have to manually hyperlink your anchor text). The directories manually review all submissions, so if the software put the bad resource box because it could not identify the rules, your article will never go live and will be deleted.

When the software submits articles, it cannot choose the category. And if the category is not the right one, your article will not get published. Good softwares allow you to pre-select categories so you will not have so many errors, but in many marketers’ experience it is still very hard to get more than 50% of submissions right.

Using an automated article submission software will save you a lot of time, but this should be balanced with the fact that only a percentage of your submissions will get through. You’ll still have to submit articles manually to most quality directories.

Another good option is to use an article submission service. Good ones will follow the guidelines of each directory and you won’t have to do the work, which saves you time and enables you to focus on other marketing tasks.

Source: http://www.submityourarticle.com

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